Lost in technology: The struggles of the modern political campaign | Ben Lewis
Why do some political campaigns and social justice movements seem to have such a hard time taking advantage of new technology? Why do expensive communications firms never seem to deliver? Reflecting on a decade spent working in technology and politics, What's Left contributor Ben Lewis provides some insights. The bottom line: no one knows the goals of a campaign better than the organizers involved, and the best path forward is to build the internal capacity needed to take advantage of constantly changing technologies. Though focused on political campaigns, these strategies are also useful for small not-for-profits and large unions.