by Dawn Foster | New Left Project | Click HERE to read article
In some kind of Sisyphean/Groundhog day nightmare, we’re told feminism needs rebranding yet again. As ever, apparently the problem with feminism is feminists, not that the very power structures that cause inequality fight against feminism. Feminism is allegedly difficult and time consuming and too academic, and so young people hate it. Feminists are angry and turning people off. Anyway, it’s all a question of “branding” rather than campaigning, as Lucy Mangan deftly explains. Why fight for rights when, in our brave new consumerist world, you can “buy in” to a “brand” instead.